Everton Football Club have recently become the first club in the English Premier League to utilize their own branded browser for fans to use. The browser will act as a rewards platform across mobile and desktop devices for fans to use when shopping with partnered brands. When users shop with companies such as Amazon, […]
Last weekend’s Bundesliga game between Bayern Munich and Borussia Dortmund (broadcast in 209 countries around the world) saw a unique usage of Snapchat that was a first for the top German soccer league. A “Global Life Story” of the game was broadcast to all Snapchat users. Typically, Global Life Stories for soccer games cover one […]
Last week, football club A.S. Roma did what’s probably the most 21st century thing ever—they crowdsourced ideas for redesigning their website on Reddit. Paul Rogers, who works on the media side for Roma, realized that they needed an overhaul when the website was voted the 6th worst of all the Champions League team websites. Instead […]
In a new online series by STATSports, ‘Behind The Science’ with Matt Taberner, Everton FC’s Head of Sports Science, provides us with a unique look at how a modern club prepares for match day. When it comes to elite sport and the coaching staff in particular, it’s difficult to find a harder working group of […]
The following was produced by Joe Favorito. Joe has over 30 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost. Usually when brands align […]
