Get ready to have everything and anything soccer on Twitter, Facebook, Instagram, Vine and YouTube. A year after Europe’s Sky Sports, $7M investment in a partnership with Whistle Sports, these two content powerhouses are pushing digital, fan interaction more than ever before. Sky Sports; Europe’s largest multiplatform sport broadcaster and Whistle Sports; a leader in […]
It’s one of the most controversial topics in world football today. In a sport where the introduction of technology has always stirred a heated debate, MLS is aiming to become the first professional soccer league to implement a video replay system. MLS Commissioner Don Garber has stood in support of video replay and hinted that […]
Using social media to amplify business-marketing means focusing on 3 key areas: Having a targeted social media strategy Understanding how people use social channels (consumer behavior) Making messages authentic and personal Social media strategy isn’t just creating an account; it’s about connecting existing fans and leveraging their passion to reach potential fans. It’s also pivotal […]
With sport becoming increasingly global, it is no wonder that teams around the world are identifying ways to reach fans at all corners of the earth. Manchester United has one of the largest global fan bases in all of sport and have recently partnered with Indian tech firm, HCL. According to the club’s own estimates […]
Anybody who has watched professional soccer may notice that a number of advertisements on the field are solely meant for the television audience. Most fields have advertisements painted near the goal, which appear 3D only to those watching from home. Vizrt, a real-time graphics company, is raising those types of advertisements to the next level, […]
