Spanish soccer powerhouse Real Madrid created a new C-suite position last month, hiring Silicon Valley veteran Michael Sutherland to be its chief transformation officer. Sutherland, a New Zealand native, has...
Fans are increasingly demanding a personalized experience from sports organizations that may be more like the services offered by Amazon and Netflix. Some might even be willing to jump ship...
Spanish soccer club Real Madrid revealed renovation plans for its stadium, the Santiago Bernabéu, including the addition of a new esports area. Construction is scheduled to begin in 2019 and...
DAZN, the sports streaming service set to launch in the U.S. next month, has announced one of the biggest names in sports, soccer star Cristiano Ronaldo, to serve as its...
UEFA rolled out a secure ticketing program supported by blockchain technology for last Wednesday’s Super Cup between Real Madrid and Atlético de Madrid in the Estonian capital of Tallinn. The...