Real Madrid partnered with Microsoft to help engage their massive fan base. The 10 time European Champion has 450 million fans around the world and were named the best soccer team of the 20th century by FIFA. But even the wealthiest team in sports is struggling to engage with their fan base in this digital […]
What if we could see Dr. J amaze the world with his gravity defying lay-up from his perspective? Or Michael Jordan’s crossover on Byron Russell at eye level for the game-winner in the NBA Finals? Even Vince Carter soaring over you from 7-footer Frederic Weis’ perspective in the 2000 Olympics? FirstV1sion, a Spain-based company has […]
Ranked as “the best club of the 20th century,” Real Madrid announced yesterday a new partnership with Microsoft. The goal of this new partnership is to create a new digital platform that will help fans connect in a new, unique way. Microsoft’s Chairman and Corporate Vice President of Emerging Markets, Orlando Ayala, described the deal in […]
