Anthem Media Group, Inc. has announced a unique partnership with NBA Hall of Famer Julius Erving, better known as “Dr. J.” The partnership will make Dr. J a shareholder and brand ambassador for Anthem. The goal of the deal is to help Anthem expand and grow awareness of their products such as the FNTSY Sports […]
Tech enterprises’ role in sponsoring sports organizations perpetuates potential yet to be completely realized. They’re a litmus test for undefined boundaries. The former enters this arena to build goodwill from fans. The latter attempts to position themselves as forward-thinking as possible. Both parties strive to create an enhanced fan experience as a byproduct of the […]
It’s a lot of fun to go crazy and root for your team with a beer and hot dog in hand, but make no mistake, attending games today is an expensive and time consuming investment. The last thing a fan wants when spending a few precious hours at the stadium is to waste time standing […]
Welcome to the world of functional apparel. What is functional apparel? The Chief Executive Officer of AlignMed, Bill Schultz, defined it in an interview with SportTechie as “being able to validate a clinical effect on the user, which is much different than performance apparel like Nike or Under Armor, where they use sophisticated fabrics for […]
Over the past six months, Melbourne-based Catapult Sports has become a top leader in sports technology. Athletes are reaching new levels of performance thanks to Catapult’s wearable sports tracking equipment. These devices are leading to a reduction in sports injuries while helping players become bigger, faster, and stronger. In an official press release, Catapult’s President […]
