With the use of augmented reality, Sunoco is reinventing how marketers activate around the sport of NASCAR and engage fans. Through a recent full-page ad in the Charlotte Observer tied around its ‘Essence of Racing’ campaign from 2016 — specifically how ‘sound’ plays into motorsports — the Official Fuel of NASCAR gave fans an opportunity […]
Veteran NASCAR driver Tony Stewart gave fans a first person account of his final race this past Sunday at Homestead-Miami Speedway. As part of 14 Days of Smoke — a special tribute to the 45-year-old Columbus, Ind. native — NASCAR and Stewart had an in-car camera live streaming his last race via Facebook Live on NASCAR’s page. The video had […]
The following interview is part of our ongoing Expert Series that asks C-level professionals, team presidents, league executives, athletic directors and other sports influencers about their latest thoughts and insights on new technologies impacting the sports industry. Name: Brian France Company: NASCAR Position: Chairman/CEO Brian France assumed his position as Chairman and CEO of NASCAR in 2003 from […]
When you first get your driver’s license, you are constantly reminded to be extremely careful on the roads. You need to look out for other drivers, pedestrians, not play your music too loudly, and never text and drive. You hear this when you are 16 years old and then again and again and again throughout your entire […]
CHARLOTTE, N.C. — The message to Scott Warfield 2 1/2 years ago was fairly simple. “We’re going to grow via social media,” Chief Executive Officer Brian France told the NASCAR Managing Director of Social Media. Around the same time, and arguably even earlier when NASCAR regained control of its digital and social rights from Turner Sports […]
