Los Angeles Clippers point guard Chris Paul is one of the most successful point guards in the history of the NBA. His awards in the sport of basketball include NBA Rookie of the Year Award, two Olympic gold medals, nine All-Star teams, seven All-NBA teams, and seven All-Defensive teams. So what does the #37 highest-paid […]
Chris Paul, All-Star point guard for the NBA’s Los Angles Clippers, partnered with an Israeli technology company to develop an app that helps users improve their vision. Game Vision By Chris Paul will most likely not turn a user into an elite NBA player, but it does hope to help anyone sharpen their vision for any sport, at […]
SAP and the NFL, Cisco Systems, Inc. and the 2016 Olympic/ Paralympic Games, US Open and IBM. It is without question that business- to-business tech partnerships are not only reshaping the way sports, entertainment and ancillary events are produced, but how they are consumed. From amplifying fan engagement and experience to the manipulation of software’s […]
Ben McLemore and the Scaramento Kings have been heavy users of Google Glass during the 2013-14 NBA season. Google Glass has the potential to positively change the player-spectator relationship and expand the way the game of basketball is viewed. A view of the court from the perspective of fans, the mascot, trainers, announcers, or players offers the best insight into the action. From the eyes of a spectator as his drunken partner removes his shirt and shouts obscenities at the opposing team, to Reggie Miller and Kevin Harland joking about Craig Sager’s suit, to the entire team letting their star rookie lead the tunnel run, alone, there are endless possibilities of how Google Glass could increase the viewership of the...
As sports continue to explode as one of the most popular sources of entertainment in the country, so too have the amount of dollars spent on marketing and sports sponsorship. Teams and players are signing huge deals every year with all kinds of brands. Derrick Rose and Rory McIlroy have both signed $200+ million endorsement […]
