Chris Paul, All-Star point guard for the NBA’s Los Angles Clippers, partnered with an Israeli technology company to develop an app that helps users improve their vision. Game Vision By Chris Paul will most likely not turn a user into an elite NBA player, but it does hope to help anyone sharpen their vision for any sport, at every level of competition.
As we covered here in October, Paul partnered with GlassesOff Inc. to develop an app to help athletes of all ages and skill levels improve their vision. Game Vision, is the product of years of research and with the help of Nimrod Madar, CEO of the vision technology company now called InnoVision Labs, the app is available to download on iPhone and Android devices.
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The company that is “Pioneering Neuroscience technologies in the field of human vision” has worked with pilots as well as a minor league baseball team to help them improve their vision. After hearing about the company and sitting in on a presentation Chris Paul wanted to become a part of the team to help bring an app to the market.
Game Vision is relatively simple, and at times looks and feels a bit childish; users are really just clicking on objects moving on the screen. The layout and color scheme also looks a tad low budget. However the app will help users improve their visual processing speed which is critical when playing sports. The hope is that with occasional use a user can significantly improve their vision and reaction time. The app tracks and reports the collected data, adapting to the users strengths and weakness to help them improve based on their needs.
By attaching his name to the app Chris Paul is taking a risk. As a big name athlete, with millions of dollars a year in endorsements, Game Vision has to be more than a gimmick. Based on the positive reviews from the Triple-A affiliate of the Texas Ranger it does seem to be something that can help athletes improve their vision. The high-level baseball players started with above average hand eye coordination and vision, so if they have seen real improvements, it is sure to help amateur and youth athletes.
The app wants to help users improve their “sports vision:” depth perception, vision sharpness, and focusing speed. “Sports Vision is your ability to process all those visual events in real time. These skills include dynamic visual acuity, tracking, speed of focusing, visual reaction time, and peripheral vision.” The free app which begins with an introduction video from Paul himself, encourages users to play at least 3 times a week for 10 minutes a session in order to see real results.
Game Vision is not the only technology venture that the, 30-year-old, 9 time NBA All-Star has pursued recently. Paul joined the investment team at Muzik, the connected headphone company, that we covered last month. Chris will join the investment and sponsorship team before the company’s official launch of their Muzik Convertible head phones this spring.
InnoVision Labs hopes they have a hit app on their hands, but more importantly they want to help athletes of all ages truly improve their vision. While Chris Paul, whose six-year-old son uses Game Vision, has every reason to want the app to succeed in its mission as well, as he continues building his off the court technology portfolio.