Stubhub will soon be the exclusive ticket re-seller for venues like the Staples Center with their recent partnership with AEG
The secondary ticket market used to be very simple. If tickets for a concert or a sporting event were sold out, fans went to the venue prepared to pay a lot of money, and looked for a scalper hoping to get one of the sought-after sold-out tickets.
The resale market changed forever in 2000 when Stubhub was created—setting up an online national ticket re-selling community. Sometimes tickets were priced greatly above their face value, but often tickets for less desirable events could be purchased at a fraction of the original cost. In 2007, EBay bought the company for $310 million.
Online video is emerging as a big part of content strategies for sports brands. Video does however take a certain expertise to produce, and it costs money to get the people with that expertise and resources to produce.
Are quick response (QR) codes worth it? That’s one question sports brands have been asking about the readable barcode system, typically scanned on mobile devices. Should sports brands be working QR codes into every day operations or is there just no use? The number of people with smartphones is increasing and with that, so is the use of QR codes. According to a report from ScanLife, QR code usage rose by 400% last year. So with the recent rise in popularity of QR codes, how should sports brands take advantage of the technology? The NBA was one of the first brands to take advantage of QR codes on a large scale. During the All-Star game last season, QR codes were...
NBA fans are arguably the most tech-savvy around. They have been receptive to virtually any medium introduced or utilized by players, teams, or the league itself. Whether it was Shaquille O’Neal’s Tout retirement announcement, the Sacramento Kings’ Twitter breakthrough, or the NBA’s Sina Weibo and Tencent QQ volume of 52 million, these examples represent the natural affinity and synergy between the NBA and its fans.
The San Francisco Giants swept the Detroit Tigers in the World Series a little over a fortnight ago. They also managed to be the buzz in the social media-sphere with more than 1.2 million comments in the last game.
And while the Giants became the story of Major League Baseball’s postseason, the Baltimore Orioles’ run in October should be examined further, too.
