The representation of viewing options has been dominated by streaming over the past few years. As it becomes second nature, the demand for live streaming options increases with a growing generation and endlessly developing tech space. With that being said, social media sites have capitalized on the rising trend. Twitter has surrounded itself with streaming partnerships left, right and […]
When you control the narrative, you control the story; you also usually win. This is the motto I live by in my 10+ years in Wasserman’s digital group. If that adage holds true, then Social Media is poised to be the big winner of the 2016 Olympics in Rio as nearly 20% of total time […]
With the Olympics starting this week, social media platforms everywhere are preparing for the global event. One of the leaders in generating the social content around the Games will be Twitter, who is adding a few extra features including a new “Olympics” section in their Moments tab and hundreds of emojis to add into tweets. […]
eSports has always been a medium that has done well with live streaming. With online video platforms like Twitch, eSports have grown up on the Internet rather than more conventional broadcast platforms. To further this digital environment for eSports, Twitter just added eSports to their ever-broadening array of live streamed sporting events, by hosting a feed of Eleague’s […]
Twitter is on a hot streak. The social media platform has announced yet another deal this time with Sky Sports in order to stream live Premier League goals and highlights for the 2016-17 season. Although there was no release of a dollar amount tagged to the deal, when the 2016-17 season kicks off on August 13 between Hull City and the defending champion, Leicester […]
