With the Olympics starting this week, social media platforms everywhere are preparing for the global event. One of the leaders in generating the social content around the Games will be Twitter, who is adding a few extra features including a new “Olympics” section in their Moments tab and hundreds of emojis to add into tweets.
For those of you that don’t know what the Moments section of Twitter is, it’s a part of the platform where Twitter users can go to read about a particular event or story all in one space. The tweets are chosen by the Twitter team to make sure every angle and detail of the story is shared. Here are some of the guidelines to creating a Moment:
- Every Moment should provide information or an angle that is unique to Twitter.
- Every Moment should inspire viewers to want to share it.
- Every Moment should be timely.
- Every Moment should highlight the people, voices, and perspectives of a story.
- Every Moment should rely heavily on visual imagery; text-only Tweets should be reserved for the most powerful and affecting messages.
With this new feature, Olympic fans will be able to follow each day’s highlights and the medal counts throughout the entirety of the event. These Moments will be available in the United States, Australia, Brazil, Canada, Mexico, Japan, United Kingdom, Germany, and France. So don’t fret if you miss an event or two because these Moments will be able to keep you constantly up-to-date!
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As for the new emojis, there will be over 200 team “hashflags”, which will show up when their country’s three-letter hashtag code is posted (this includes the Refugee Olympic Team). There will also be more than 50 Olympic-themed and sport emojis added to the mix that are triggers when hashtagged in English, French, Portuguese, and Spanish.
“Twitter’s activation of the Rio 2016 Olympic Games will bring fans around the world together to see what’s happening with the teams before, during and after the top athletes compete for glory. Twitter, Vine and Periscope will offer fans inside access, commentary, highlights, and conversation throughout the Games and as the action unfolds,” said Twitter CMO Leslie Berland.
The Rio 2016 Olympics start August 5th so make sure to show your pride and support via tweets and hashflags!