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CBS Makes First Step Towards Future Of Super Bowl Broadcasting

This year’s Super Bowl is the first in 31 years to be played in Silicon Valley, the tech capital of the world. So, it is only fitting that CBS is pulling out all the broadcasting stops, and implementing three camera technologies that no prior Super Bowl has witnessed. As Wired’s April Glaser first reported, CBS is using […]

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Does Snapchat’s Super Bowl 50 Deal Signal A New Day In Advertising?

The Super Bowl is the biggest television event in the United States. Last year’s game was the most viewed program in US television history, averaging 114.4 million viewers and peaked at 120.8 million during the final minutes. These staggering numbers are why over the last 10 years the average price of a 30 second television […]

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A Glimpse Into The Future Of 3D Printing In Sports

3D printing is fast becoming an invaluable tool within the sports industry, with a rapidly growing range of applications. A host of top sports manufacturers have seen the technology’s potential. Adidas has recently begun trialling it for a new breed of running shoe, and Nike has been granted a major patent for footwear production. Now, a team of […]

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