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Virgin Sport Backs Stylish Ring That’s Also A Fitness Tracker

Virgin Sport, founded by Sir Richard Branson, will soon kick off its inaugural U.S. Festival of Fitness in San Francisco and has partnered with Motiv, creators of the fitness, heart rate and sleep-tracking, Motiv Ring. Virgin Sport is testing out the ring  leading up to the SF Bay Half at the Oct. 14-15 Virgin Sport San Francisco. The Motiv Ring […]

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NeuLion To Stream Floyd Mayweather-Conor McGregor Fight To Millions

Technology product and service provider NeuLion is powering the viewing experience for the boxing match between undefeated Floyd Mayweather and UFC star Conor McGregor on Saturday in Las Vegas. NeuLion will live stream the fight for UFC, Sky Sports, Sky New Zealand and Eleven Sports Network, and many McGregor fans in his native Ireland and MMA […]

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PepsiCo Is Launching A Snapchat-Based NFL Promotion

For this NFL season, fans will be able to play a weekly game on their Snapchat app for a chance to win Super Bowl LII tickets. Potential participants can partake by Snapchatting an on-product code present on specifically marked Frito-Lay products and 20 oz. bottles and 15-pack 7.5 oz. mini-cans of Pepsi. They will then […]

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NFL Deal In China Means Big Things For Social Media Streaming

The NFL’s announcement of a three-year partnership with Tencent to make Tencent Sports the exclusive destination in China for live digital streaming of games means big things for streaming on social networks. NFL live games including the Super Bowl, the playoffs, Thursday Night Football, Sunday Night Football and Monday Night Football will be available for […]

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FieldWiz Seeks To ‘Democratize’ Wearable Technology

The debate among club soccer teammates started, as so many do, over a postgame beer. A few years ago, the squad’s goalkeeper was adamant that he ran about eight kilometers, or five miles, while defending the net; everyone else was dubious. As it happened, one of the players, Julien Moix, would become CEO of the […]

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