In what’s claimed to be a first in soccer, sensors in a match ball as well as the jerseys of both teams were used to collect real-time data in-game to support a live broadcast. The match last October was a local derby in Germany’s fourth-tier Regionalliga, between the reserve team of FC Bayern Munich and the […]
MUNICH — While U.S. sports have embraced the hackathon, with the NBA hosting its own hack, European sports and their teams by contrast have been much slower to jump into this space. While English soccer team Manchester City held a hackathon for the past two years, compared to the NBA’s and others in the U.S., […]
MUNICH — A team called “Beat Adidas” became the first to win the grand prize at FC Bayern Munich’s inaugural HackDays event which ran from Jan 19-22. The hackathon event was divided up into seven predetermined challenges, with this team taking part in the Adidas stream. In order to win the grand prize, it first needed […]
In training for the final race of his career, Usain Bolt sported something new on his feet. Puma’s NETFIT technology offered him a customizable lacing system designed to fit the specifications of his foot. Not only that, the customization allowed him to create a shoe entirely his own. NETFIT technology, originally designed strictly for running, […]
PHILADELPHIA — Soccer is perhaps at its most exciting when its biggest stars — think Neymar, Messi and Luis Suárez — are dribbling through the defense and firing shots into the net from any conceivable angle and position. What most fans likely don’t notice is how those players are set up for opportunities by the […]