In training for the final race of his career, Usain Bolt sported something new on his feet. Puma’s NETFIT technology offered him a customizable lacing system designed to fit the specifications of his foot. Not only that, the customization allowed him to create a shoe entirely his own.
NETFIT technology, originally designed strictly for running, is branching into the world of soccer with FUTURE. FUTURE features the same customizable lacing system helping players sport a boot that is all their own.
Be the FUTURE. Hit #NewLevels. #PUMAFuture pic.twitter.com/GlIu2tM62o
— PUMA Football (@pumafootball) January 12, 2018
Knowing that the needs of someone on the pitch are different than on the track, Puma made a few changes. The upper portion of the boot features an evoKNIT trainer; a sock-like knitted material that creates a form-fitting layer. The snug-fit allows your foot to be closer to the ball upon impact.
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A RAPIDAGILITY outsole has also been added to help players reach max speed with top-notch traction and stability.
Advancements in NETFIT’s technology isn’t the only technological aspect to the new boot. In emphasizing FUTURE’s high-caliber tech, Puma released a video featuring a drone dropping off the new boots to English soccer star, Callum Harriott.
Not a bad way to start my 2018 with these crackers being droned to my doorstep
big thanks @pumafootball #PUMAFuture #NewLevels pic.twitter.com/o8wWkU7aON
— Callum Harriott (@Ckharriott) January 12, 2018
FUTURE 18.1 will be worn by a handful of stars including Antoine Griezmann, Adam Lallana, Marco Reus, Jozy Altidore and Marko Arnautovic. The initial boot comes in a black and yellow color scheme to best epitomize an explosion of energy.
Though currently sold out, the boot may be purchased for $220.