During last year’s Summer Olympics in Rio de Janeiro, NBC tried something new — covering the action not just on TV, but also on Snapchat. The result? Tens of millions of viewers on the social platform tuned into Olympics content. “We walked out of Rio after seeing tremendous results on YouTube — I think there […]
Snapchat Spectacles in Sports Who's dominating Spectacles in sports? Check out our recap. Posted by SportTechie on Monday, May 8, 2017 Odds are if you’re a baseball fan, you’ve seen a catcher taking casual warmup throws in the bullpen. But chances are until most recently, you haven’t seen it from the perspective of the “Stew Cam” with […]
As runners traverse the 26.2 miles of the Los Angeles Marathon on March 19, they’ll now be able to utilize over 40 on-demand location-based Snapchat Geofilters. Through a partnership between Snap, Inc. and the Skechers Performance Los Angeles Marathon, runners and spectators can now incorporate the marathon-themed overlays into the experience. Additionally, with more than 24,000 […]
Cleveland Cavaliers forward Richard Jefferson just took his Snapchat followers above the rim in his latest series of Snaps. While adorning Snap, Inc.’s Spectacles, a new wireless piece of hardware where users can send 10-second clips to their account, the 36-year-old Jefferson captured footage of him catching passes from his trainer, shooting from behind-the-arc and […]
On Wednesday, Turner and Snap, Inc. announced an expansion of its existing relationship, which now will include digital sports media company Bleacher Report receiving its own Snapchat Discover Channel in January. The Channel, which will officially launch on Jan. 4, 2017, will include a mixture of videos, images, animations and other creative graphics across the world of […]
