As runners traverse the 26.2 miles of the Los Angeles Marathon on March 19, they’ll now be able to utilize over 40 on-demand location-based Snapchat Geofilters. Through a partnership between Snap, Inc. and the Skechers Performance Los Angeles Marathon, runners and spectators can now incorporate the marathon-themed overlays into the experience.
Additionally, with more than 24,000 athletes and 500,000 fans watching, the Snapchat initiative will be the largest ever conducted in the endurance space.
On Wednesday, Snapchat and the Los Angeles Marathon will kick off the partnership with special-edition Geofilters throughout the area at various locations such as the Santa Monica Pier and LA Live, among others.
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“We’re proud to continue our tradition of innovation and ingenuity,” Tracey Russell, Chief Executive of Conqur Endurance Group, organizer of the Skechers Performance Los Angeles Marathon said in a statement. “This is an exciting way for our athletes, spectators and the Los Angeles community to engage with one another on a social level while simultaneously setting a world record.”
Snapchatters who use one of the Geofilters will be part of the Snapchat record for “Longest On-Demand Geofilter Initiative” at 26.2 miles, the length of a marathon.