In celebration of the 125th anniversary of the Stanley Cup, a number of Pittsburgh Penguins fans got to see the trophy up close both in virtual reality and real life. The NHL teamed up with advertising agency R&R Partners for the experience. At PPG Paints Arena, home of the defending Stanley Cup champion Penguins, fans were […]
The National Hockey League continues to delve into analytics. While some teams are eager to incorporate analytics, there still are many detractors. Teams like the Toronto Maple Leafs, Edmonton Oilers, and New Jersey Devils all hired members of the analytics community for the 2014-2015 season, which launched the official incorporation of analytics in front offices, […]
Whether it’s a large enterprise or a startup, partnerships tend to develop at some point in a company’s growth cycle. The former, given its scope, has numerous ways in which to penetrate certain markets and its segments. The latter hopes to create a place for itself among the bigger players in a space or one […]
(Vanity Fair) Attending a sporting event has traditionally been a very exciting activity for millions of fans around the country. But lately the combination of increasing ticket prices and rapidly improving television technology has led many fans to re-evaluate their weekend plans and stay at home to watch their favorite teams. This ‘stay at home movement’ has caused many franchises to spend hundreds of millions of dollars to renovate their existing stadium or in some cases completely relocate and build an entirely new stadium (See the 49ers). Stadiums, arenas and ballparks are becoming more user friendly than ever before in an attempt to woo fans back in to the stands. Strong WiFi connections, enormous video display boards, and engaging social media...
