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Vision Critical Creates Customer Intelligence Solution for Pro Sports Teams

The proliferation of devices and ways to stay connected to sports presents as much opportunities as it does challenges. The volume of noise permeates as much engagement as it does distraction. These realities counteract one another and likely won’t go away anytime soon. At the crux of these matters, deciphering or delineating data becomes imperative […]

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The National Hockey League Officially Endorses Analytics

After the “Summer of Analytics”, advanced statistics were the topic of many discussions. Many of which simply spoke of their usage, whether they were a nuisance or a means to truly evaluate a player, team, or game. Although a part of hockey for years, the greater traction has come from front offices (Edmonton, New Jersey, […]

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Appetize App Comes to Madison Square Garden

In the sports industry, marketing departments attempt to fill in as many seats and bring in as much revenue as possible. Not only must they compete with other teams, but also other places where consumers could potentially spend their money–because after all, sports is a source of discretionary spending. As a result, techniques are evolving […]

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Food Startup Appetize App Aims to Appease Hungry Fans Everywhere

“Manual, inefficient, archaic, and expensive.” These are the words that Kevin Anderson, Co-Founder of Appetize, tells SportTechie correspond to the ordering process of food housed in sporting arenas. If these terms don’t properly denote the current in-venue experience for this transaction, then its summation could be left as the following: “necessary evil.” Anderson affirms that the […]

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What Is Alex Ovechkin Wearing On His Lower Back?

While watching tonight’s game four of the NHL Eastern Conference semifinals between the New York Rangers and Washington Capitals you might wonder what  Alex Ovechkin is wearing on his lower back (see photo above). It looks different than any other player on the ice. Well, it turns out it’s just his tailbone pad. Some (most) players […]

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