The John R. Thompson Jr. Intercollegiate Athletic Center at Georgetown University is opening on Thursday and giving student-athletes a new option of treatment and competitive advantage by offering them access to whole body cryotherapy equipment, also know as cryosaunas. Impact Cryotherapy designs and manufactures cryosaunas, which are used by athletes and others all over the world […]
It is called the 25 most exciting seconds in college football. When the Clemson University football team enters Death Valley prior to a home kickoff, it touches Howard’s Rock for good luck and performs the ‘Hill Run’ between a swarm of Tigers’ fans. Yet, what would it be like to actually be a Tiger player on […]
The following interview is part of our ongoing Expert Series that asks C-level professionals, team presidents, league executives, athletic directors and other sports influencers about their latest thoughts and insights on new technologies impacting the sports industry. Name: Jennifer Cohen Position: Athletic Director School: University of Washington Jennifer Cohen was named the University of Washington Athletic Director earlier […]
Earlier this week, Kraft Analytics Group and collegiate marketer Learfield formed a joint data and insights venture, KLEARintel. The new venture will assist college athletic departments in better understanding their fans. An existing Learfield partner, Mississippi State University is the first school to partner with KLEARintel and incorporate its new software data warehouse, predictive analytics and […]
What’s the next best thing to physically being in State College? According to Michael Cross, Assistant Athletic Director for New Business Development, it’s through virtual reality. Penn State Athletics and EON Sports VR recently inked a partnership to create LionVision VR, a medium which will give Nittany Lions fans the opportunity to view exclusive content […]
