Learfield Chief Revenue Officer Andy Rawlings believes the collegiate marketer hit a “home run” with STRIVR Labs, now Learfield’s Official VR Partner as of Wednesday. The new partnership will allow STRIVR, which recently raised $5 million in funding, to not only create virtual reality experiences for Learfield’s 120-plus schools and their fan bases, but also outside the playing […]
Baseball technology and motion analytics company Diamond Kinetics announced Tuesday that the Louisville and Vanderbilt baseball programs would be the initial “Premier Collegiate Partners.” The new relationship will see both programs use sensor technology not only provided by Diamond Kinetics, but also its partners Axon Sports and HitTrax Baseball — the first and only baseball simulator. […]
Concussions and sports have long been an issue not just plaguing football, but many other sports to varying degrees. Concussions have always been complicated as even with the best medical expertise available on-site, they are very difficult to detect and often treat. With the impetus in sports to win and the symptoms difficult to diagnose, […]
We view athletes nowadays as individuals with “super-human talent.” This generation of Division I athletes are physically gifted, powerful and mentally prepared like never before, and one of the U.S. military units is taking notice. The Air Force Research Laboratory. 711th Human Performance Wing recently signed a cooperative research and development agreement (CRADA) with the Ohio […]
University of Oklahoma Athletics has announced that live and on-demand content is now available through both Apple TV and Roku devices, making the athletic department the only one in the Power 5 conferences in the country to offer this. The SoonerSports.tv content includes for subscribers the streaming of games, as the OU women’s basketball game against Arkansas-Little […]
