Turner Sports and Snapchat signed a multi-year deal last week right before the 2016 NCAA March Madness Tournament kicks off. The deal features Snapchat creating their Live Story for games and events that Turner Sports covers, and as they do with most of their contracts, the social media giant will split all advertising revenue with Turner Sports. Get […]
NCAA’s March Madness has just become more intense as Fox Sports and NextVR have partnered to provide tournament action in virtual reality. Essentially, the custom lens-to-lens structure for capturing live and on-demand experiences is what NextVR brings to the table. To start, the entirety of the Big East tournament at Madison Square Garden will be live streamed […]
The Purdue Athletics department has started a crowdfunding campaign in order to do their part to lessen their environmental impact. Purdue’s “Lights Out Campaign” is situated towards converting Mackey Arena, where their basketball team plays, to an all-LED stadium. Doing so will allow Mackey Arena to waste less energy and have a generally more exciting […]
If you caught the Ohio State vs Michigan basketball game last week you might have noticed something different about the view on your screen. ESPN used this game to experiment with camera angles, choosing to show the entirety of the game from an angle called “Floor Seats.” This camera angle replicates the viewing experience of […]
Athletic Director responsibilities are changing, and much of the role’s evolution can be attributed to new expectations around using technology to communicate. Just like today, the success of ADs 20 years ago depended on their departments running smoothly. A big part of making that happen was communicating well with all stakeholders of the athletic department: […]
