It has been a very busy year for the Pac-12 conference: it secured the largest TV rights deal in college sports history and is preparing to launch six regional networks later this fall. Yet the conference is always trying to stay on the innovate cusp of delivering information to its fans. Fox Sports also made an interesting move during it’s Men’s Basketball Tournament last weekend when Laura McKeeman was assigned to be the Social Media Reporter for the entirety of its on-air coverage. Fox Sports called the project “a first for TV sports event coverage – a dedicated ‘social media reporter’ popping up to report on relevant social media postings.”
Many universities around the country have been trying to incorporate Twitter in their game day experience for many sporting events with limited results. Schools are still exploring the optimum ways to incorporate Twitter into their marketing campaigns. For example, the University of Alabama, who routinely gets 90,000 fans for their spring intrasquad football game every year, only has 55,000 followers to their official Twitter page.
Simon Ogus works in communications at the University of Maryland. Previously, he’s worked in the Stanford and George Washington University athletic departments in PR and received his Master’s degree in Sports Management in 2010 from George Washington University. He currently resides in Washington, DC but is originally from Palo Alto, CA and has not abandoned […]
