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How Instagram Aims To Change The Face Of Athlete Media

NEW YORK — Tennis icon Serena Williams is casually chatting about how she’s afraid of sharks. Golden State Warriors sharpshooter Stephen Curry is polling fans about which shoes to buy. Green Bay Packers quarterback Aaron Rodgers is orchestrating a scavenger hunt to find free tickets. These are just a sampling of a typical day on […]

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Sacramento Kings Are First In NBA To Use Fundraising With Facebook Live

The Sacramento Kings will be the first NBA team to use Fundraising with Facebook Live with a special livestream during a halftime performance from rapper Lil Jon at Wednesday’s season opener. During the performance, viewers will have the opportunity to easily donate directly to the American Red Cross to support relief efforts. The Facebook Live stream will enable the […]

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NBA Fans At Arenas Can Get To Know A 3D Foam Finger On Snapchat

The NBA has teamed up with Snapchat this season to bring fans attending games a 3D Foam Finger in augmented reality. It’s a location-specific World Lens experience so that in and around NBA arenas, fans can place the home team’s 3D Foam Fingers into their photos and videos. And with augmented reality, it’s such a […]

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How NBA League Pass Is Engaging Fans With New Streaming Options

There’s a new NBA League Pass premium package that costs $249.99 for the entire season, and there’s a reason for that eye-popping price or $39.99 per month for that package. The NBA this season is offering continuous in-arena streaming coverage during breaks in the game that eliminates commercials for fans and enables them to watch […]

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The Top 7 NBA Tech Storylines To Watch This 2017-18 Season

With the MLB playoff season in full bloom and the NHL season just starting to heat up, it’s time to shift to the NBA season. The NBA is one of the most tech-forward major leagues in the world, having long been considered one of the most experimental with new technologies such as virtual reality and […]

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