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NBA’s Tech EVP Presents Long-Term Vision For Wearables

As the NBA and National Basketball Players Association work to find common ground related to whether players can use wearables during games and what the league can do with the data collected from them, an NBA tech executive is envisioning how those devices might be used further into the future. The long-term goal is to […]

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On Eye Movement And Motion Tracking: The NBA’s Vision For The Future

This week’s guest on the SportTechie Podcast with Bram Weinstein is Steve Hellmuth, EVP of Media Operations and Technology at the NBA. With the season upon us, Steve dishes on motion tracking, biometrics and NBA 2K, and explains why he is interested in how Kobe Bryant would track his opponents’ eye movements. That and more on the SportTechie […]

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New Emojis Enable Fans To Support Big Baller Brand

Being a big baller is a mindset, and now Big Baller Brand and SportsManias are bringing that mindset to your keyboards with Big Baller Brand emojis. Whether wanting to tell someone to “Stay In Yo Lane,” which LaVar Ball infamously said to dismiss Fox Sports’ Kristine Leahy and then turned into a brand trademark, show […]

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Warriors Onboard SyncThink For 60-Second Concussion Assessment

The Golden State Warriors are the first NBA team to onboard SyncThink’s EYE-SYNC concussions assessment solution. Developed by Dr. Jamshid Ghajar MD, Ph.D. of Stanford University, EYE-SYNC provides the Warriors an on-court, 60-second objective concussion evaluation. It’s done through a VR headset and uses eye-tracking technology. The tech tests ocular-motor synchronization deficits along with other key […]

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Esports Brand HyperX Partners With Philadelphia 76ers

HyperX, the gaming division of Kingston Technology Company, Inc., was named the official headset partner of the Philadelphia 76ers, becoming the first endemic esports brand to partner with an NBA team. The company will also sponsor esports franchise Team Dignitas, which the 76ers acquired in 2016. During the NBA season, HyperX will participate with 76ers in-game […]

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