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Kevin Durant, Odell Beckham Jr., St. Louis Cardinals Invest In Esports

Golden State Warriors star Kevin Durant, New York Giants receiver Odell Beckham Jr. and the St. Louis Cardinals are among the participants in a $38 million capital raise for esports investment fund and management company Vision Esports, it was announced Thursday. The New York Yankees had announced in October an investment partnership with Vision Esports. […]

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NBA’s Adam Silver Focused On Tech That Creates Magical Experiences

In addressing the state of the NBA to a roomful of reporters at Staples Center during All-Star Weekend, commissioner Adam Silver spoke of an event he attended elsewhere in Southern California that could very well ultimately mark a watershed in how the league’s games enter your living room. It was four days earlier at Recode’s […]

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Anthony Davis, Bradley Beal Make Shots Wearing 5G-Powered Goggles

NBA All-Stars Anthony Davis and Bradley Beal spent time at All-Star Weekend shooting hoops while sporting VR goggles. Despite the goggles and helmet-mounted camera, the shots they were making were real. It was meant to be a demonstration of the power of Verizon’s fast, low-latency 5G network. With live video being sent through the 5G […]

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NBA, G League Showcase Twitch At All-Star Weekend

Since December, Twitch has enabled streamers to co-stream NBA G League games on their own channels and effectively be the stars of their own basketball broadcasts. At All-Star Weekend in Los Angeles, one of the co-streamers got to serve as Twitch’s IRL (in real-life) Correspondent. Not only didJustin “UTxJGTheDon” Gates get to attend events and […]

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Adidas Uses Data-Driven Modeling Of James Harden’s Feet For His New Shoe

Adidas recently unveiled its innovative Harden Vol 2 sneakers — the latest installment of Houston Rockets superstar James Harden’s line — using advanced generative software to reinforce the shoe according to his own patterns of footwork and direction changes. The Beard and his new #HardenVol2 @adidasHoops #NBAKicks available exclusively @footlocker! pic.twitter.com/r7Y38VhEG8 — NBA (@NBA) […]

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