Dell and Intel have announced multi-year partnerships with NBA 2K League, the new esports league of the National Basketball Association, that make Dell’s Alienware gaming PCs powered by Intel processors the exclusively-used hardware for league tournaments. As part of the deal with NBA 2k, the first official esports league operated by a U.S. professional sports […]
The Philadelphia 76ers have hired a new general manager, but not for the team you might expect. While the traditional Philadelphia 76ers basketball team looks to ride into the playoffs, their video game-playing cohort announced Friday the hiring of Michael Lai as general manager and Ian Hillman as assistant general manager. With the inaugural NBA 2K league draft […]
The Indiana Pacers’ sports performance staff runs its teams through a screening about once a month to investigate each player’s risk of a knee injury. The assessment centers on the LESS Test (Landing Error Scoring System) in which a player starts on a 12-inch box, jumps down with two feet, lands and then jumps straight […]
Branding and design agency Hornall Anderson and the Atlanta Hawks have teamed up to create “The Preview”, an interactive and tech-rich sales experience that shows off renovations to Philips Arena. The experience takes visitors through five rooms, each adorned with visually-pleasing experiences, and closes with “The Pit”, which features a 3D projection mapping of the […]
Counter Logic Gaming, the esports company in which Madison Square Garden owns a majority stake, has inked a hardware and content-creation partnership with OMEN by HP that will see esports players consulting on new gaming technologies and creating content for social media and Twitch. As part of the deal, OMEN will be the official PC […]
