On the eve of the NBA 2K League’s historic first season opener, the league announced that HyperX would be its official gaming headset. HyperX will be used in-competition by all players and by broadcasters providing commentary on the action. The NBA 2K League begins play tomorrow, with all of the contests streamed live on Twitch. The […]
Basketball is increasingly an international sport, with leagues in Europe and Asia producing talented players who make an impact on NBA courts. To maximize that international presence in the digital realm, the league hired Perform, a digital media and content management company. The multiyear partnership will bring Perform’s content expertise to bear on the NBA’s […]
NBA Golden State Warriors sharpshooter Steph Curry is relaunching his YouTube channel after a four-year hiatus with a new web series called 5 Minutes From Home. In a trailer video posted to his account on Wednesday, Curry said the short-form show, which begins May 1, will include interviews with a revolving set of surprise guests, […]
FC Bayern Munich, a sports club in Germany known for its championship soccer team, is launching a gaming division with an NBA 2K team. The club recently announced the formation of Bavaria Ballers Gaming, an esports division that will live within the club’s basketball group, FC Bayern Basketball. The organization will host tryouts beginning this […]
Intel has confirmed plans to shutter its wearables business after an unsuccessful few years trying to get it off the ground, but it remains heavily invested in the sports industry generally. After spending hundreds of millions of dollars over the past five years attempting to build a wearables business that saw it dabbling in fitness […]
