Basketball, like any sport, is a shared experience. It isn’t just about watching and playing the game. It’s about imparting this passion to all those who also share the same love for it . Tonight, the NBA opens a new season filled with compelling storylines abound. Will LeBron James complete a three-peat? Can Derrick Rose […]
Adidas’ miCoach Smart Run GPS will retail for $399 when it becomes available on Nov. 1. (Adidas)
Wearable technology is on the verge of becoming a multi-billion dollar industry before the end of the decade. A study by Juniper Research forecasts smart wearable devices to be valued at $19 billion by 2018.
In many ways, this emerging sector has already begun influencing the sports world. Its impact on the industry can be anticipated at all levels, from amateur to professional and youth to collegiate, and is beginning to profoundly change the landscape of sports. From the evaluation of an athletes’ performance, to the ways in which coaches train their teams, emerging technology’s role has become more defined.
Squeak… Squeak… Squeak…
As training camp commences throughout the NBA, the sounds of sneakers being broken in across gym floors can quietly be heard. Teams have announced lucrative contract extensions to promising young players, like the Indiana Pacers’ Paul George and the Sacramento Kings’ DeMarcus Cousins. These personnel decisions demonstrate a franchise’s commitment to building around foundation pieces for the present and future. They hope that their talent, too, serves as a marketing asset worthy of the investment.
(Vanity Fair) Attending a sporting event has traditionally been a very exciting activity for millions of fans around the country. But lately the combination of increasing ticket prices and rapidly improving television technology has led many fans to re-evaluate their weekend plans and stay at home to watch their favorite teams. This ‘stay at home movement’ has caused many franchises to spend hundreds of millions of dollars to renovate their existing stadium or in some cases completely relocate and build an entirely new stadium (See the 49ers). Stadiums, arenas and ballparks are becoming more user friendly than ever before in an attempt to woo fans back in to the stands. Strong WiFi connections, enormous video display boards, and engaging social media...
The Golden State Warriors have always been one of the more engaging NBA teams when it comes to social media. Perhaps this is because their proximity to the Facebook and Twitter headquarters gives them some positive social vibes. Or maybe their young, up-and-coming roster paired with an energetic fan base is the perfect recipe for […]
