The Golden State Warriors recently surpassed one million followers on Weibo. Weibo is a Chinese social media platform akin to a hybrid of Facebook and Twitter, and is one of China’s most popular websites. Last October, the Warriors became the first NBA team to launch an official Weibo account in preparation for the NBA Global […]
Have you ever been frustrated with how long it takes referees to review a play? Minutes feel like hours as fans anxiously await the verdict. This season the National Basketball Association is putting an end to this frustration. “Here was the issue that we wanted to solve,” said NBA’s Executive Vice President of Operations and […]
The NBA’s Cleveland Cavaliers recently announced plans to incorporate some spiffy technology to the basketball court this upcoming season. The new tech, an “Ultra-High 3D” on-court image projection system, will help to enhance the fan experience. The Cavaliers organization invested in Quince Imaging’s new projection image-mapping technology, which was first unveiled last March for Cavalier […]
Today, the National Basketball Association and Cisco announced an extension to the marketing partnership they began in 2007. Cisco will continue to be the Official Technology Partner of the NBA, WNBA, NBA D-League, and USA Basketball. Cisco’s infrastructure has helped the league grow tremendously by bringing live data and video from the basketball court to […]
NBA 2K15 has finally been released and it offers one of the more exciting features in sport video games in the form of facial scan technology that lets players scan themselves into the game. Unfortunately, what sounds like an amazing feature has fallen short as there seems to be a problem when gamers scan their […]
