In today’s information friendly world, everyone is a sportscaster, sideline photographer, analyst and coach. Fans today have the ability to share their praise, critiques and favorite plays in the same environment as an ESPN or Sportscenter host. And, the communities that form around these public opinions are possible because of a simple idea thought of […]
The Philadelphia 76ers have missed the playoffs for their last three NBA seasons, and last season they went 18-64. You would need to go back to their 1972-1973 to find a worse record. So, it is no secret that the 76ers are in a precarious situation, one that perhaps even No. 3 draft pick Jahlil […]
As consumer demand to “cut the cord” grows, companies are scrambling to offer acceptable alternatives to the traditional cable bundle. While cable television is not necessarily phasing out, more companies are working to create alternatives. There are a myriad of options that allow viewers to watch their favorite movies and television shows without paying for […]
A proximity-based mobile marketing company, Signal 360, has been employed by the NBA’s Milwaukee Bucks to enhance the technological experience of the fan, both in and outside of the arena. They will aim to produce a new technological experience that will be implemented through the Milwaukee Buck’s mobile app. Initially, Signal 360 placed their imprint on the […]
The Golden State Warriors versus the Cleveland Cavaliers. The 2015 NBA Finals between these two franchises purports the present and future of the league. The former’s ability to roll out a collective, interchangeable unit that runs a fluid, fast-breaking style stands as the next vanguard. The latter’s leader, LeBron James, encapsulates the ultimate way to […]
