In the heat of a pennant race in September or on the 16th hole on Sunday of the U.S. Open, you, as the fan observing, want to see it all. With tight races, fantasy stats on the line, and a championship trophy at stake, you need to stay updated. Most days in your technology-driven world you check your Smartphone during the event or race to see what’s going on. This constant monitoring makes you miss the action and wastes a ton of phone battery and data, making it inconvenient for most fans.
FanVision is here to change this fan experience.
(Rainier Ehrhardt/AP) GPS Technology for a long time didn’t make its way around sports teams or venues. But now tracking systems seem to be populating all over sporting venues and teams. We previously covered SportVU, who recently inked a deal with the entire NBA as well as deals with college basketball programs Duke and Marquette. We also saw the brand new huge scoreboard at Texas Motor Speedway not too long ago. Location Based Technologies, Inc., is now taking this technology over to NASCAR. They are the makers of the PocketFinder, which are personal GPS devices. The deal, which was announced in mid-October has formally started the company’s NASCAR debut with Rick Ware Racing. The deal is for the remainder of...
A rendering of the new HD video board at Texas Motor Speedway — it will a 108- ton display that is 218 feet wide and 94 feet tall. (Texas Motor Speedway)
As the saying goes, everything is bigger in Texas and Texas Motor Speedway is taking that adage the extra mile. The track is unveiling a new video board display, which will be located in the center of the backstretch, will feature a staggering 20,634 square feet of HD display – nearly a half-acre – with dimensions of 218 feet wide and 94.6 feet tall. The entire structure will stand nearly 125 feet above ground level and weigh more than 108 tons.
As sports continue to explode as one of the most popular sources of entertainment in the country, so too have the amount of dollars spent on marketing and sports sponsorship. Teams and players are signing huge deals every year with all kinds of brands. Derrick Rose and Rory McIlroy have both signed $200+ million endorsement […]
2012 was a big year in the sports and social media environment. Teams and brands accomplished major breakthroughs by allocating significant resources to upgrade their social presence. Digital engagement transformed from a marketing department fad to a must-have component of their engagement strategies.
Activ8Social, a digital marketing agency for sports and entertainment brands, created the #Sports daily e-newsletter to keep clients and industry professionals current on what’s trending in sports and social media. Subscribers were recently polled on their choices for the best of 2012 across a range of categories in the inaugural #Sports Awards.
