SportTechie — Lonzo Ball RSS




This Ad Campaign Features Uber Ride Confessionals With NBA Stars

Uber and digital media company UNINTERRUPTED are partnering to launch a national TV ad campaign that features ESPN’s Cari Champion as an Uber driver taking NBA figures around in a vehicle as they open up in interviews. It’s Taxicab Confessions-style marketing that is bringing brands together. The first minute-long spot airs Monday during the noon […]

Continue reading



New Emojis Enable Fans To Support Big Baller Brand

Being a big baller is a mindset, and now Big Baller Brand and SportsManias are bringing that mindset to your keyboards with Big Baller Brand emojis. Whether wanting to tell someone to “Stay In Yo Lane,” which LaVar Ball infamously said to dismiss Fox Sports’ Kristine Leahy and then turned into a brand trademark, show […]

Continue reading



How The Pac-12 Uses Crossposted Facebook Videos To Grow Audiences

In an attempt to grow its audience, the Pac-12 Network, a media organization owned by the 12 schools in the conference, deployed a relatively new content strategy offering from Facebook: crossposted video. Crossposted video makes it possible to share a video post across a number of pages that are managed by different owners, and then to […]

Continue reading



LaVar And Lonzo Ball’s Family Docu-Series Set To Debut On Facebook

Attention-seeking LaVar Ball has succeeded in dominating the headlines as his three sons have become rising basketball stars in Southern California. The Balls have all the makings of a reality show, and they’re actually set to have one air on Facebook. Ball in the Family, a documentary series that takes viewers behind the scenes with […]

Continue reading