Over the last year or so, we’ve been monitoring LaVar Ball and the Ball family’s every move. It feels like we haven’t missed a LaVar tirade, Lonzo shot or quotable moment in months. Still, people are hungry more. Specifically, they want longer episodes of Facebook Watch’s Ball in the Family. Its debut episode six months ago […]
Uber and digital media company UNINTERRUPTED are partnering to launch a national TV ad campaign that features ESPN’s Cari Champion as an Uber driver taking NBA figures around in a vehicle as they open up in interviews. It’s Taxicab Confessions-style marketing that is bringing brands together. The first minute-long spot airs Monday during the noon […]
Being a big baller is a mindset, and now Big Baller Brand and SportsManias are bringing that mindset to your keyboards with Big Baller Brand emojis. Whether wanting to tell someone to “Stay In Yo Lane,” which LaVar Ball infamously said to dismiss Fox Sports’ Kristine Leahy and then turned into a brand trademark, show […]
In an attempt to grow its audience, the Pac-12 Network, a media organization owned by the 12 schools in the conference, deployed a relatively new content strategy offering from Facebook: crossposted video. Crossposted video makes it possible to share a video post across a number of pages that are managed by different owners, and then to […]
Attention-seeking LaVar Ball has succeeded in dominating the headlines as his three sons have become rising basketball stars in Southern California. The Balls have all the makings of a reality show, and they’re actually set to have one air on Facebook. Ball in the Family, a documentary series that takes viewers behind the scenes with […]
