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The Digital Ups And Downs Of The 4 Final NBA Playoff Teams

With the NBA postseason inching closer to the 2015 NBA Finals every day, there is another competition between the last four teams that were left standing in the league. The Atlanta Hawks, Cleveland Cavaliers, Golden State Warriors, and Houston Rockets are all still alive in their quests for a championship. While the teams duked it […]

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This Tape Takes James Harden’s Game to MVP Levels

James Harden–and Steph Curry, for that matter–undoubtedly, is playing like a legitimate MVP candidate. Throughout this season, the Houston Rockets and their General Manager, Daryl Morey, have been campaigning for Harden as the favorite that should win this award. The lobbying hasn’t gone unnoticed, both from basketball circles and within the analytics community. The remaining […]

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#NBADigitalSeries 2013-14: Houston Rockets

  James Harden and Dwight Howard teamed up in Houston this season to try for their first NBA Title. (Troy Taormina, USA TODAY Sports) James Harden is likely the best shooting guard in the NBA, but basketball has always been a team game. The 30 franchises that make up the league have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available. Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of...

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