The NA LCS — the Los Angeles-based professional league for League of Legends esports in North America — is moving to a permanent partnership structure and has unveiled the participating teams, including newcomers that are backed by the Golden State Warriors and Cleveland Cavaliers. As a league that’s becoming modeled after professional sports leagues, it’s […]
James Harden and Trolli Candy provided fans with an interactive digital basketball experience and had help from Snapchat Spectacles. Trolli and the Minneapolis-based creative ad agency Periscope debuted Beardsketball at the Houston Rockets home game against the Golden State Warriors on Jan. 20. Young fans shot at the digital hoop located at a Toyota Center concourse. The backboard featured […]
When Houston Rockets guard James Harden signed his sneaker deal with adidas in October 2015, the adidas basketball team wanted to “change the game” around the future signature launch, according to Mark Rasoul. The Head of adidas Basketball Social Media said it’s something that he and his colleagues are always considering as they work with different athletes. […]
Sebastian Park is the newest member of the Houston Rockets business team but his involvement will be unlike anything traditionally seen in sports. As the new Director of eSports Development, Park is the first eSports executive to have a position within a NBA front office, according to Bloomberg. The 25-year-old Park will help the organization […]
Pokémon Go, a new mobile augmented reality game, has swept the nation with it’s recent success. First conceived as an April Fools’ Day prank by the late Satoru Iwata, this new trend of gaming has taken the world by storm. Plenty of people have caught on to this gaming craze, catching Pokémon and collecting items to raise […]
