Official FIFA World Cup sponsor McDonald’s is aiming to take advantage of this summer’s tournament through a range of activations. The latest is trying to anticipate when fans might become hungry...
After USC football won last fall’s conference championship, JuanPedro Huerta took a risk. As Pac-12 Networks’ digital video features producer, he was tasked with capturing the Trojans’ on-field celebration. Carrying...
After USC football won last fall’s conference championship, JuanPedro Huerta took a risk. As Pac-12 Networks’ digital video features producer, he was tasked with capturing the Trojans’ on-field celebration. Carrying...
Fitbit is looking to track far more than just your steps. The company is expanding its digital health efforts by teaming up with Google to connect its wearable devices to the healthcare system. As part of the companies’ partnership, Fitbit will use Google’s new Cloud Healthcare API, an open-source tool designed to connect healthcare providers […]
The Cleveland Cavaliers’ LeBron James recently took to Instagram to recognize the murals of himself painted on adjacent basketball courts in Manila that were made to look like smartphones. This is what Nike sees as the future of basketball courts that are digitally connected. Nike has announced the launch of Nike Hyper Court, the first […]
