SportTechie — Gear RSS



D3O Brings Its Impact Technology To The Sports Helmet Realm

In an exclusive partnership with Gamebreaker Helmets, a manufacturer of performance protective softshell headgear in the USA, D3O’s unique shock absorbing technology will be integrated into Gamebreaker’s protective headgear.  Athletes of all ages and genders who play a variety of non-contact sports where helmets are not mandated will now have access to D3O’s soft protective […]

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That Colorful Tape You See On Athletes Is Actually Quite Important

Athletes today have many great products that they can use to help them stay in the game.  One of those products is KT Tape.  KT Tape is kinesiology tape that athletes use for pain relief.  The tape is seen on many athletes including NBA superstar James Harden and Olympic Gold Medalist Kerri Walsh.  This product […]

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Golden State Warriors Using Wearable Startup To Gain Edge

With the best record in the NBA, the Golden State Warriors are cruising into the postseason. MVP candidate Stephen Curry and his ‘splash brother’ Klay Thompson have dominated the competition with their stellar playmaking, emerging defensive player of the year candidate Draymond Green has led the way defensively, and the rest of the role players […]

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3D Printing Shoe Company Hopes To Change How Athletes Imagine Shoes

Move over, Marty McFly.  Kegan Schouwenburg is about to truly change the shoe game.  Although the January announcement of a 2015 release date for the Back to the Future-inspired Nike McFly’s, complete with the industry’s first ever self-tying shoe laces, set the sneaker community ablaze, it pales in comparison to what Schouwenburg’s company SOLS promised […]

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From Injury to Comeback and Back to Injury: Did Adidas Market Derrick Rose Online Properly?

Adidas looks to fully utilize arguably their most popular poster boy, regardless of if he plays or not. NBA superstar and former MVP Derrick Rose has been the face of Adidas since the Chicago native signed a 14 year – $250 million contract in February 2012. Rose was very appreciative of the deal, stating “I’m just blessed and feel grateful right now,” and thanked Adidas for their loyalty. However, the excitement and enthusiasm was short-lived as Rose suffered a horrifying ACL injury in his left knee just two months afterwards. In the blink of an eye Adidas had to quickly shift their focus from Rose’s on-court ability and talent to his off-court recovery and rehabilitation. Under the sponsorship of Adidas,...

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