As much as brute physical force helps athletes gain better stamina and strength, involving the brain in the workout can ultimately yield better development and performance. Synchronizing the brain’s motor cortex during training enables the body to build optimized neuronal circuity for athletic movement, thereby facilitating a state of hyperlearning for the body. Halo Neuroscience has decided to implement this “neuropriming” […]
With the rise of many different sport technologies, consumers are likely to research ways to improve their training methods. New equipment available is able to change the way people conduct their own personal workouts and even improve the quality of their conditioning. This is why elevation training masks have burst onto the scene recently. Athletes […]
When most people think of golf, they underestimate how prepared professional golfers need to be to make it through a tournament, which usually take about four days to complete. While they may not be running around as much as other athletes, they do spend immense amounts of time outside, usually in not-so-practical weather. In the […]
Competitive wrestling headgear technology has not evolved much over the last 70 years. BATS-TOIS, a sports technology startup just changed that. They officially introduced The Mercado, a protective wrestling helmet that hopes to be an industry-changing innovation. BATS-TOI just launched their official website. Their goal is to improve the health and safety of athletes through improved equipment technology. Their […]
Baltimore, MD. — “Traditional” and “by the book” have never really been a part of Kevin Plank’s business outlook. When he started Under Armour 20 years ago he set out to make a better T-shirt and felt that the apparel industry was operating (and still is) with materials, machines and ideas that were decades behind other […]