Technology is at it again. Further penetrating the athlete’s world. Shoes, helmets, pads, sticks, you name it and it’s been enhanced by a technological advancement in the past five years. And now the baseball bat, an object entrenched in American sports lore, is being re-engineered by Baden Sports in the form of the Axe Bat. […]
March is a magical time where we spring forward, embrace the madness that is the NCAA College Basketball Tournament and start to see signs that winter will eventually end. For many of us, this means figuring out how to skip work to watch the first rounds on Thursday and Friday and then figuring out how […]
The world of snowboarding is headed for uncharted territory. The reason is Japanese company Cerevo created the XON Snow-1 which has smart bindings that will help improve snowboarder’s performance. The Snow-1 will send information collected from your bindings to an app on your phone. It may look like something out of the future but it […]
Imagine you have a non-fat latte in the morning, a chicken salad and diet soda for lunch, and later decide to go for a run to burn off those sweet potato fries you stole from your friend. Although you don’t feel thirsty when you begin your run, your body is already relatively dehydrated. Even when we engage in zero activity it is important to stay hydrated and in times of vigorous or even mild exercise, replacing lost fluids is crucial for performance and recovery.
One of the world’s biggest soccer stars is backing the use of wearable cameras. FirstV1sion, a Spanish tech startup, has partnered with FC Barcelona star Andreas Iniesta to raise close to 5.3 million for clothes with embedded cameras.
Firstv1sion claims its cameras have broadcast quality recording. The startup already has a contract with Euroleague basketball, a partnership with Serge Ibaka of the Oklahoma City Thunder, and Telefonica as a committed shareholder. Telefonica, a Spanish telecommunications provider, has already invested €60,000 in the startup.
