On Tuesday, pro cycling team Team Novo Nordisk announced a partnership with NormaTec. The team will use the company’s dynamic compression products to help its riders recover after long and grueling days on their bikes. If you’ve ever seen an athlete sitting around wearing what look like a giant pair of inflatable black pants, you […]
NEW YORK — Whoop has attracted investors ranging from Golden State Warriors star Kevin Durant to Twitter CEO Jack Dorsey. The device has been called everything from “pro sports’ favorite wearable” to the “Tesla of health tracking and sports performance wearables.” As the company launches a new monthly membership that seeks to expand its elite […]
Whoop announced on Tuesday the launch of a monthly membership geared toward consumers in an effort to expand its market beyond elite athletes. The Whoop wrist wearable tracks recovery, strain, and sleep and has gained traction in the pro ranks since its debut in 2015. The NFL Players Association struck a partnership last year in […]
Peloton, the fitness company best known for its interactive and interconnected spinning bikes, is launching a treadmill, called Tread. Last week, Peloton also announced that it is opening a dedicated production studio with full-service classes in New York City. Tread won’t be available to purchase until this coming fall, but runners in NYC will now […]
Today, SOLOS augmented-reality smart glasses went on sale to consumers. The glasses will let cyclists and runners get real-time metrics on their performance as they train through a four-millimeter screen mounted just within an athlete’s field of vision. Though the glasses were originally designed strictly for cyclists, SOLOS (a unit of the Kopin Corporation) decided […]
