SportTechie — Fitness RSS



New York Road Runners Will Likely Host Virtual Marathon in 2018

The New York City Marathon already attracts more than 50,000 runners from around the world each year, but the New York Road Runners (NYRR) hopes to expand its presence even further by hosting a virtual marathon for the first time this year. The virtual New York City Marathon would take place around the same time […]

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Team Apparel E-Commerce Company OrderMyGear Receives $35 Million Investment

OrderMyGear, a software company providing a platform for group apparel sales, received a $35 million investment from Susquehanna Growth Equity. CEO Kent McKeaigg founded OrderMyGear to aid his father, Ronnie, with his company selling team sports apparel and equipment in Oklahoma. The software streamlined the process, connecting all the participants of the supply chain and […]

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Under Armour Reveals MyFitnessPal Data Breach Affecting 150 Million Users

Under Armour has revealed a data breach affecting 150 million MyFitnessPal users, leading to millions of stolen usernames, emails and passwords. On Thursday, Under Armour said that an unauthorized party acquired personal data from MyFitnessPal user accounts. While the breach occurred in late February 2018, the company said it only become aware of the issue […]

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Kansas Basketball Marries Sparta, EliteForm For Power Density Workouts

When Kansas takes the court against Villanova in the Final Four on Saturday evening, the Jayhawks will do so having trained through a unique technological marriage. Since 2012, under the direction of sports performance director Andrea Hudy, KU has partnered with Sparta Science’s injury prevention platform and EliteForm’s weightlifting tech that has produced voluminous insights […]

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Telecom Group Offers IoT Service To Help Break Two-Hour Marathon

Kenyan-based telecom company Safaricom has announced that it will add IoT services to Vodafone and SUB2’s project to help marathoners break records, particularly the elusive goal of finishing in under two hours. “At Safaricom, we continue to seek and explore new innovations around the latest technologies, with the goal of creating new opportunities for Kenyans. […]

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