People like to run. It’s a common sight nowadays to see somebody out jogging in the cool early morning hours or working up a sweat on a treadmill in the gym. Running can keep people in shape, but it’s far from easy. An all too familiar story is of somebody making a New Year’s resolution to start running, […]
How many wearables do you really need before fitness becomes information overload in the digital age?(photo via zdnet) Microsoft recently announced their own fitness tracker and lifestyle wearable, the Microsoft Band. In the wake of the splash Apple made after announcing their own wearable, the Apple Watch, it seems like everyone and their mother is attempting to capitalize on the market of fitness trackers. The Microsoft Band and Apple Watch are both late entries into the market of fitness trackers, which has long been dominated by the GPS watches of Garmin and its competitors. However, the past generation of fitness trackers was more focused on individual activities–people who walked for exercise would not buy a GPS watch, but rather...
Technology is changing the way individuals are working out. (Healthy Travel)
In such an increasingly mobile and connected world, many of our daily activities have been streamlined and made easier by the Internet and technology.
In fact, for some of us, it’s hard to imagine life without a smartphone. Our devices ensure that we are always connected, even when we’re away from home. Having access to the internet on the go is a convenience we’ve grown accustomed to, but how has it shaped the fitness industry?
NEW YORK—Startups and the largest sports equipment companies in the world came to the FAST conference, sponsored by the Wearable Tech Expo, to discuss the latest achievements and challenges in wearables today. Stealing the show was Qaizar Hassonjee of Adidas who discussed how their products were used by the German National Team during their World Cup training and eventual win.
Showing off flashy videos and the latest in tracking wearables, Adidas demonstrated how they are using their MiCoach platform to build athletes, from elite world cup players to youth participants.
“Adidas’ key goal has always been ‘Help Athletes Get Better,’” Hassonjee expressed to the conference.
One of the most highly recognized running events, the Boston Marathon, took place just two short weeks ago. Marathon Monday is a holiday in the small but pride-filled city of Boston, Massachusetts that has, since the bombing tragedy of 2013, reached fervent heights. All runners are celebrities for the day, whether they are in the […]
