Last week, Fitbit announced two new updates. The first was SmartTrack, an automatic exercise recognition system and the second was Exercise Goals, a new service on the Fitbit app. In addition to these two new features, Fitbit also enhanced its real-time heart rate tracker. SmartTrack was introduced to two of Fitbit’s devices, the Fitbit Charge […]
It feels as if every year a new fitness product becomes America’s newest craze. Currently, the Fitbit wearable, which allows users to track number of steps walked, sleep quality, and other health data, has become a popular commodity among tech-savvy health enthusiasts. However, this device has caught the eye of athletic trainers—some of whom think […]
Last week, Fitbit filed an IPO, revealing its intentions to go public. This is just one of many successful marketing strategies Fitbit has used to expand its’ growth. Fit Bit’s sales have doubled every year for the last three years. Out of the $745 million in revenue it received last year, $132 million of that […]
This is an op-ed guest post written by David Fouse, a PR executive and regular competitor in triathlons and iron mans worldwide. He just completed the Himalayan 100 mile stage race this past fall. Fitness enthusiasts are awash in wearable gadgets that help them train and compete. What started as the simple FitBit has transformed into a […]
What is an ultramarathon? An ultramarathon is a sporting event that is longer than the traditional marathon distance of 26.219 miles. This is a grueling event, as are most endurance sports. I ran a lot while in the Army and I’ve trained and competed in triathlons, but even they fail in comparison to an ultramarathon. […]
