In January 2019, the United Soccer League (USL) determined that a partnership with FanThreeSixty—the industry leader in “fanalytics”—was necessary for its data strategy and overall efforts to gain a better...
Oklahoma State might have one of the most exciting offenses in college football and one of the best players in all of college basketball, but the school is making news off the court as they move forward with their digital media strategy and the engagement of their expansive fan base. As the Cowboys travel to Kansas City this week for the Phillips 66 Big 12 Men’s Basketball Tournament, much of the focus will be on Oklahoma State’s quest for a tournament championship. After all, they just beat top-seeded Kansas last week. But off the court, Oklahoma State Athletics has a new focus: digital strategy and fan engagement. They’ve recently selected Kansas City-based Sporting Innovations to help define the strategic...
(Sporting Innovations)
Entertaining fans at the game with in-game information is the new necessity among NBA teams. The game no longer is satisfactory with the improved at-home experience as well as rising costs of attending in a challenging economy.
The Utah Jazz clearly understand this.
Jazz fans are enjoying a new mobile experience during this NBA season. Following the launch of the new Utah Jazz official mobile application, the Jazz now provide fans with the information needed to enhance their experiences during games.
