It is a problem that plagues sports fan all over the country. You are out of town and wanting to watch your favorite team, but have no clue where the best places in town are to watch. Web searches sometimes provide you the answer, but often times this experience has ended with you watching at […]
Basketball, like any sport, is a shared experience. It isn’t just about watching and playing the game. It’s about imparting this passion to all those who also share the same love for it . Tonight, the NBA opens a new season filled with compelling storylines abound. Will LeBron James complete a three-peat? Can Derrick Rose […]
Philadelphia Eagles Running Back LeSean McCoy recently had a very public argument with his ex-girlfriend on Twitter.
The stereotype of the “dumb jock” is one that may very well be as old as modern sport itself.
Twitter isn’t doing much to improve upon it.
For the past few weeks the country has been enamored with a collegiate football star’s online relationship, which began over Twitter, and turned out to be a fallacy. Most people reading the details of the bizarre story question, “How could he not know?” as one red flag after another came to fruition.
2012 was a big year in the sports and social media environment. Teams and brands accomplished major breakthroughs by allocating significant resources to upgrade their social presence. Digital engagement transformed from a marketing department fad to a must-have component of their engagement strategies.
Activ8Social, a digital marketing agency for sports and entertainment brands, created the #Sports daily e-newsletter to keep clients and industry professionals current on what’s trending in sports and social media. Subscribers were recently polled on their choices for the best of 2012 across a range of categories in the inaugural #Sports Awards.
Online video is emerging as a big part of content strategies for sports brands. Video does however take a certain expertise to produce, and it costs money to get the people with that expertise and resources to produce.
