NEW YORK — The Seattle Reign Football Club has become one of the first teams to implement a new platform designed by digital agency POP and Microsoft Corp. that not only tracks player data and performance, but also measures subjective data such as how athletes feel. The National Women’s Soccer League team recently started using […]
Last month, soccer fans in the U.K. were introduced to the “Jeff Bot”, a new chatbot to mimic Sky Sports’ irrepressible Jeff Stelling, host of its wildly popular Soccer Saturday show. Within a day of its launch it had already achieved 10,000 signups, with the average user sending 35 messages. “The engagement and retention we are […]
Seeking to capitalize on consumer demand for wearables, with an expected 322 million devices to be sold this year, the first in-ear, real-time body monitoring wearable — Bodytrak — was launched Tuesday and will be displayed at the Consumer Electronics Show in Las Vegas. According to Bodytrak, it is able to accurately measure multiple vital health signs […]
Whether or not Chelsea FC star John Terry remains with the English Premier League team, is transferred to another club or even retires, one thing is for certain: his new virtual reality football academy is here to stay. Last week on Instagram, the 36-year-old Terry officially launched the first-of-its-kind VR academy, which will provide younger […]
Snapchat Spectacles’ use in professional sports started with the Minnesota Wild a few weeks ago and have since made their way overseas to Manchester City, the first English Premier League club to utilize the new piece of hardware from Snap, Inc. After receiving a pair of Spectacles from New York City FC, which Manchester City […]
