In the spirit of furthering discussion on visual earned media measurement, we are showcasing a Brand Virality Leaderboard ranking the sponsors of the English Premier League. Using a machine learning system from Logotrakr, the leaderboard tracks team sponsor logos in images and video on Twitter and measures the virality of those images against their peers. Think […]
According to IEG, sport sponsorships will be worth $40B worldwide in 2015. Advertisers believe that sports are a unique way of engaging emotionally with fans—ideally, the brand will be featured prominently in an image of a star player scoring a key goal and become connected to a moment of collective glory. Anecdotally, brands get a […]
Numerous leagues around the globe have adopted replay technology in an effort to increase accuracy and efficiency of refereeing calls. But with the influx of technology to analyze the game, officials have become increasingly accountable since this system essentially tests their judgement calls. Since there are available systems that can improve a referee’s capabilities, the […]
