The Melbourne Stars, an Australian cricket team, have announced the launch of a new augmented reality experience. Fans who download the Stars AR app will unlock a multitude of in-match AR offerings. These include the National Storage boom boom stick game, scannable AR logo markers and much more. Don’t forget to download the Stars AR […]
Star India, the media rights holder of the Indian Premier League, has announced that it will broadcast live matches in virtual reality on the Hotstar video streaming service this year. Fans in India watching in virtual reality will be able to select different camera angles and from the commentary language of their choice with customization […]
MELBOURNE, Australia — Augmented reality is an area that is showing a lot of traction for teams and venues to showcase their creativity and innovation. The NBA has an AR game where fans can overlay a basketball court and shoot some hoops anywhere in the world. Teams and venues down in Australia have also been busy […]
Attending any big sporting match these days in our tech- and experience-driven world offers fans the chance to partake in a multitude of fan engagement activities, with many starting the moment they approach the fan zone. It has also becoming increasingly important for fans to be able to engage with the team and venue prior […]
Australian cricket captain Steve Waugh had tied a world record for having played in the most international test matches — but faced increasing criticism for his waning play with rising calls for him to step aside — as he competed in the annual Ashes matches with England on Jan. 3, 2003. Waugh responded with the […]
