The Melbourne Stars, an Australian cricket team, have announced the launch of a new augmented reality experience. Fans who download the Stars AR app will unlock a multitude of in-match AR offerings. These include the National Storage boom boom stick game, scannable AR logo markers and much more.
Don’t forget to download the Stars AR App
so you can play the @natstorage Boom Boom Stick Game and interact with our AR zones on the @MCG concourse: https://t.co/IIkyeZqw0n pic.twitter.com/GVThBRjdP9
— Melbourne Stars (@StarsBBL) January 6, 2018
To debut the experience, the Stars had two top players on-hand at Melbourne Cricket Ground (MCG) for the announcement: James Faulkner and Katie Mack. After all, the hope behind this campaign is to increase fan interaction and bring them closer to their favorite players.
Get The Latest Sports Tech News In Your Inbox!
“The WBBL [Women’s Big Bash League] and BBL [Big Bash League] are great for players because of the excitement of the format and the passion of the fans,” Mack said in a statement. “Developments like Stars AR will help bring players to life and bring fans closer to their heroes.”
In the case of the boom boom stick game — fans can either play at MCG or home. It involves launching your augmented reality boom boom stick at stars that match the color of your stick.
“While there’s plenty of exciting action on the field at Stars matches, we’re committed to proving a wide range of engagement activities for fans of all ages,” Stars CEO Clint Cooper said in a statement.
The Stars AR App is downloadable for both iOS and Android devices.
