Last week Budweiser and the Cleveland Cavaliers combined forces to create specially designed Budweiser-branded cardboard virtual reality screening headsets for fans. As fans stepped into the stadium, a total of 750 of them had the rare opportunity to watch virtual reality footage of Game 2 of the Cavaliers series against Atlanta Hawks on May 4th […]
Budweiser Canada launched its “Budweiser Red Light” in Canada in 2013, and is transitioning to include availability to the United States as well. Andrew Oosterhuis, Director of Marketing for Budweiser Canada, gave SportTechie insights into the Red Light and its launch in the United States. The Budweiser Red Light is a WiFi-enabled device that syncs […]
In a day and age where Super Bowl advertisements are aired before the game, you would think that social media activity during the game would die down due to the commercials not being original content anymore. Super Bowl XLIX proved that wasn’t the case, as there was significant social media discussion centered around many of […]